Internet Marketing Packages & Pricing

Picture
Want to know what it'll take to get found online? 

Most web visitors have two basic questions: 1) What can you do for me? and 2) How much will it cost?

We rarely see other web marketing companies who are willing to put their prices right out there for the world to see. But we want to make it easy for you to see what we can do for your business and how much it will cost.  

Our Internet Marketing Packages are priced in modules. One module is $250, two is $500, etc. They can be combined in any way, but we recommend starting with our Core Web Marketing Strategy, especially if you don't have an online strategy.  

Core Web Marketing Strategy                                                                                                                                                                         5 Modules 

Step 1: Core Audiences. We first focus on your key audiences: who they are, their issues, and what they need and want.

Step 2: Core Differentiators. We then define your USP: your Unique Selling Proposition. Your audiences need to know what makes your business different and special from competitors who offer similar products or services.

Step 3: Core Messages. Next, we create key statements you’ll use in all of your communications, both online and off-line. We’ll even show you the keywords your audiences are using to find your products and services.

Step 4: The Hook. Finally, we’ll help you develop a strong CTA (Call to Action) that will compel your audiences to take desired action.  
Website SEO and Page Content                              Up to 8 Modules
  • Front Page:  SEO only: 1 module, SEO + content: 2 modules
  • Inside Page: SEO only: .5 modules, SEO + content: 1.5 modules
  • 5-page website: SEO only: 3 modules, SEO + front page content only: 4 modules, SEO + all content: 8 modules 
     SEO = Research “sweet spot” keywords, write meta tags 
     Content = Write headings and keyword-rich content (250-400           words per page)

Content Calendar                                                                 3 Modules 
  • Monthly Calendar for newsletters and news releases and for website updates 
  • Weekly Calendar for your blog and LinkedIn updates 
  • Daily Schedule of updates to Facebook and Twitter 
Content calendar factors in holidays, annual industry events, trade shows and any major events in your company and industry.

Blog Strategy                                                                       2 Modules 
  • Blog goal, name, description, topics, categories, advice on best practices
  • Research top 10 blogs in your industry, potential for guest blogs
  • Develop schedule of weekly or bi-weekly blogs
Social Media Strategy                                                        2 Modules 
  • Create a branded presence on two key social media sites
  • Develop a strategy for rewarding people for “liking” and following you*
  • Develop “how to” strategy for maintaining this presence
Add 1-2 modules for custom blog design and/or Facebook landing page        

P.R. Strategy                                                                    5-7 Modules*
  • Develop targeted news release list of key publications, reporters, blogs
  • Research editorial calendars of key publications, create calendar of opportunities
  • Write online newsroom content (Backgrounder, Bios, Story Ideas)
  • Media training for spokespersons, executives

Monthly Activities                                               2-4 Modules Each*
  • Blog: Research, interview and write weekly blog
  • E-Newsletter: Write monthly customer e-newsletter (2-3 brief articles)
  • News Release: Write monthly news release (distribution is extra) 
*Depends on the size and complexity of the company and industry niche