I have an old friend, Hollis Polk, who’s a psychic in San Francisco. Over the years, she has read my “chakras” (kind of like energy fields), helping me tune into my true desires and open my mind to new possibilities.
As talented and clairvoyant as she is, she still has a hard time finding new clients. So she came to me for advice. And here’s what I said:
Just as she helps her clients envision lives they love, she needs to envision the kind of clients she loves to work with. What are their issues? Why do they come to her for help? What questions do they want answered by a psychic?
And then we found the sweet spot.
As talented and clairvoyant as she is, she still has a hard time finding new clients. So she came to me for advice. And here’s what I said:
Just as she helps her clients envision lives they love, she needs to envision the kind of clients she loves to work with. What are their issues? Why do they come to her for help? What questions do they want answered by a psychic?
And then we found the sweet spot.
Many of her clients ask her, “Is (s)he the right one for me?” It turns out that quite a few people actually Google that phrase (320 searches every month in the U.S. to be exact). And we also found that there’s little to no PPC (pay per click) competition, and only few blog posts and articles have been optimized for this “long-tail” search.
Therein lies my friend’s golden opportunity. She simply needs to create a page on her site that’s focused on and optimized for that search phrase. And then she needs to realign all of her online assets (resources, podcasts, videos, etc.) to reinforce her expertise in helping people determine if (s)he’s the right one for them.
Is this any different from your business? I’m betting not.
My advice: get into your customers’ mindsets and align your site to focus on their issues, questions and searches. Key pages in your site should be focused on key products or services that your customers are looking for. And (need I say), each and every one of these pages must be optimized for the key words and phrases your customers are using to find your products and services.
Do that, and I see a lot of new customers in your future.
Therein lies my friend’s golden opportunity. She simply needs to create a page on her site that’s focused on and optimized for that search phrase. And then she needs to realign all of her online assets (resources, podcasts, videos, etc.) to reinforce her expertise in helping people determine if (s)he’s the right one for them.
Is this any different from your business? I’m betting not.
My advice: get into your customers’ mindsets and align your site to focus on their issues, questions and searches. Key pages in your site should be focused on key products or services that your customers are looking for. And (need I say), each and every one of these pages must be optimized for the key words and phrases your customers are using to find your products and services.
Do that, and I see a lot of new customers in your future.
RSS Feed
