The Four C's of Internet Marketing

A Change Will Do Your Website Good

I’m becoming a list person. Heck, it keeps me more organized. It’s the way I like to take in information. Step 1-2-3. Top 10 List. The Four P’s of Marketing.

It makes it all seem so easy. Kind of like a recipe. By the time you’re done getting through all the steps, your carefully prepared dish promises to look just like the one in the photo.

So I’ve come up with my own list: The Four C’s of Internet Marketing.

The first one is: Change.

Remember last week when I said one of my favorite karaoke songs was “A Change Will Do you Good?” (Great Sheryl Crow song, by the way). Well, a change will also do your website good.

Gone are the days when you could put up a website, sit back and wait for traffic. Build it and they will come? Yeah, right – in your dreams.

Part of the trick is to build your site for search (that's a whole other topic). But a big part of how you will get found is by putting up content that is fresh, keyword-rich and timely. A blog is perfect for that, because usually the foundation of your site doesn’t change that often. But your perspective on your industry, its trends and the latest news does.

Next post: the second C of Internet Marketing: Content. 

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