Web Content Marketing

Content is king according to Google

Why is web content marketing so important? 

Because the idea that you could build a website and "they will come" has been debunked long ago. It might work in the field of dreams, but it certainly doesn't work for websites. 

So what exactly is web content marketing? The best way to describe it is to outline the process of how to go about it. See our VERVE three-step process. 

Next, chart all the ways you plan to connect with your audience. Here are the main types of web content you can use to market your business:

• Blogs
  
• Articles 
• E-Newsletters
  
• News Releases
• Social Media Updates

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VERVE Step 1: Build Your Website Around Keywords
The main goal of web content marketing is to drive people to your website. Make sure that your entire site is built like a brick house: every room (page) and piece of content should be  built around a different set of keywords (see SEO Tips).

VERVE Step 2: Create a Solid Content Strategy 
Next, you need to create a solid content strategy. Why? Because content is what will help your website get found. And it’s what helps you connect with your audiences.  But it can’t be just any content. 

• First, it must be keyword rich. That’s what makes it tricky. Before you start writing, you should know which keywords your customers and prospects are using. Do they Google the word “solution”? Highly unlikely. It’s far more likely they Google the specific technology or service they’re looking for. So do your keyword research first.  

• Second, your web content must say something. Content that lacks, well, content, is no good to your customers and prospects. It must be have some meaning or significance, and it must address your customer’s key issues.

• Third, there must be enough of it and it must be updated frequently. Gone are the days when you can put up a website and wait for people to come and find you. Google’s own SEO guide states: “Create fresh, unique content. New content will not only keep your existing visitor base coming back, but also bring in new visitors.”  


• A blog is perfect for that, because usually the foundation of your site doesn’t change that often. But your perspective on your industry, its trends and the latest news does.

VERVE Step 3: Build a Content Calendar 
The last step is to build a content calendar for all of your content. Take into consideration annual holidays and any days that might be special in your industry. Then factor in the events in your industry such as trade shows and special events. Finally, layer in the events that you are planning in the upcoming year. Map all of these on a big calendar.

Naturally, we'd love to help you create a solid web content marketing strategy. See our packages & pricing or get in touch with us today for a free estimate!