Web Content Marketing
Why is web content marketing so important?
Because the idea that you could build a website and "they will come" has been debunked long ago. It might work in the field of dreams, but it certainly doesn't work for websites.
So what exactly is web content marketing? The best way to describe it is to outline the process of how to go about it. See our VERVE three-step process.
Next, chart all the ways you plan to connect with your audience. Here are the main types of web content you can use to market your business:
VERVE Step 1: Build Your Website Around Keywords
The main goal of web content marketing is to drive people to your website. Make sure that your entire site is built like a brick house: every room (page) and piece of content should be built around a different set of keywords (see SEO Tips).
VERVE Step 2: Create a Solid Content Strategy
Next, you need to create a solid content strategy. Why? Because content is what will help your website get found. And it’s what helps you connect with your audiences. But it can’t be just any content.
VERVE Step 3: Build a Content Calendar
The last step is to build a content calendar for all of your content. Take into consideration annual holidays and any days that might be special in your industry. Then factor in the events in your industry such as trade shows and special events. Finally, layer in the events that you are planning in the upcoming year. Map all of these on a big calendar.
Naturally, we'd love to help you create a solid web content marketing strategy. See our packages & pricing or get in touch with us today for a free estimate!