Unless you’ve been hiding under a rock somewhere, you’ve noticed that the number of TV channels has multiplied exponentially.
Now, you can watch anything from Antiques Roadshow to the Vampire Diaries just about anytime you feel like tuning in.
The same thing is true on the Web. But just because there are literally thousands (maybe millions) of places (or channels) to post your great content online doesn’t mean that’s what you want to do.
Just as you’re selective about what you watch (I hope), you also want to be selective about where you post your business description and content online.
It’s not that it’s necessarily bad to be listed on some sites. It’s just that it can be a freakin’ waste of your time, and it’s not something any old vampire or zombie can do. And of course the 80-20 rule also applies here: 80 percent of the time, your leads will come from just 20 percent of the channels.
Every time you post something online, make sure it’s 1) professional looking and consistent with your brand image and keywords, 2) going to reach your key audience, and 3) something you are committed to maintaining.
So that means you need a plan for where, what and when (how often) you will post your great content online. Need help? I’d love to help you figure out your social media and Internet marketing strategy. Get in touch and I'll get you plugged into some new customers.